>Art Direction. Concept. Design
Based on an study published by the UK Office for National Statistics, revealing that the happiest years of in the UK population is between the ages of 65 to 79, it made complete sense to jump on the trend of promoting healthy living and target this specific demographic that normally we tend to ignore or categorised as dormant but in reality remains quite active and worry-free.
This was a pitch project aimed to various pharmaceutical companies that are actually sharing this demographic for specific products, specifically vaccination (shingles, diabetes, pneumococcal).