>Siegel+Gale. New York (US)
Eyeopener is a brand decision analyzer, develop by siegel+gale, is a research tool created to help marketers calculate return on brand investment.
Eyeopener models the way customers make brand decisions, provides competitive brand scorecards and identifies key drivers of brand preference.
The concept "revealing what matters" almonst immediately became the tag line, as it acts as the perfect descriptor of what this brand analysys tool does: "find the relevant content".