SANOFI PASTEUR

Art Direction. Design 

Sponsored by Sanofi Pasteur, this unbranded campaign is aimed at a wide consumer audience encouraging the public across UK to get the flu jab., and the placement is always in heavy traffic areas where the spread of the virus is more common, such as public transportation stations and shopping centres, in addition to a series of bus banners in West London.

This phase 2 of the campaign invites and challenges the public to take flu seriously as it can have serious and even deadly consequences.

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