Nucala

GSK®

Nucala is an add-on, prescription maintenance treatment for patients with severe eosinophilic asthma.

When you have severe asthma, it can sometimes feel a little chaotic, due to the unpredictability of exacerbations and the use of supporting treatments. But what if we could show them that there is a way to bring order back into their life, make the ordinary things in their life beautifully predictable again. 

Highligting lon-term efficacy and  real-world evidence was the focous of the social media campaign, keeping inline with the overall brand promise of 'the beauty of predictability that gives you control'.

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Creative options were presented at pitch stage including a more traditional photographic approach, with a more emotive tone.

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