Nucala is an add-on, prescription maintenance treatment for patients with severe eosinophilic asthma.
When you have severe asthma, it can sometimes feel a little chaotic, due to the unpredictability of exacerbations and the use of supporting treatments. But what if we could show them that there is a way to bring order back into their life, make the ordinary things in their life beautifully predictable again.
Highligting lon-term efficacy and real-world evidence was the focous of the social media campaign, keeping inline with the overall brand promise of 'the beauty of predictability that gives you control'.
Creative options were presented at pitch stage including a more traditional photographic approach, with a more emotive tone.
(click to enlarge)