Movectro®
Brystol Meyers Squibb
Movectro® is an innovative drug for multiple sclerosis (MS) developed by Merck Serono. A complete campaign and patient branding was created to explain in more simple and easier to relate terms, the definition and treatment of the disease. The non-gender/age specific character became the brand ambassador to bring a sense of warmth and positive outcome of treatment and the impact in patients' daily life. This award winning campaign included several printed pieces, brand guidelines and instructional videos, that were delivered digitally through the website and also as part of the initiation package that patients received.
Movectro®
Brystol Meyers Squibb
Movectro® is an innovative drug for multiple sclerosis (MS) developed by Merck Serono. A complete campaign and patient branding was created to explain in more simple and easier to relate terms, the definition and treatment of the disease. The non-gender/age specific character became the brand ambassador to bring a sense of warmth and positive outcome of treatment and the impact in patients' daily life. This award winning campaign included several printed pieces, brand guidelines and instructional videos, that were delivered digitally through the website and also as part of the initiation package that patients received.
Sustiva™
Brystol Meyers Squibb
Sustiva is an HIV medication developed and produced by Brystol Meyers Squibb. The proposition was to capitalise on the 10yrs of innovative leadership in their sector. The integrated campaign included several promotional adverts and conference materials, brand guidelines and interactive pieces such as apps for the sales force (sales aid) and interactive table tops, as well as printed materials.
Movectro®
Brystol Meyers Squibb
Movectro® is an innovative drug for multiple sclerosis (MS) developed by Merck Serono. A complete campaign and patient branding was created to explain in more simple and easier to relate terms, the definition and treatment of the disease. The non-gender/age specific character became the brand ambassador to bring a sense of warmth and positive outcome of treatment and the impact in patients' daily life. This award winning campaign included several printed pieces, brand guidelines and instructional videos, that were delivered digitally through the website and also as part of the initiation package that patients received.
Directors: Keith Hardy, Mauricio Munoz
Animation by Absolutely Cuckoo
Production by Wilder Films
Banook
Branding
Nutrivida
Nutrivida is a social business aimed to eradicate malnourishment in Central America by supplying nutritious products at a low cost. Run and operated locally by a network of women from low income communities, the products include cereal, soup and a powdered drinks.
The tone and feel of the brand needed to be appealing yet familiar, capable of competing and sharing shelf space with established consumer brands to remove the stigma associated with low cost food.
// Art Direction
// Creative Direction
The success of Nutrivida in Costa Rica, established in 2014, has led to it's current expansion across Central America and Haiti, localising it's business to help eradicate infant malnourishment.
Up to 44% of its profit goes to the network of women (MANU) who ran and operate the business, leaving the rest to cover costs and maintenance of
the operation.
Nutrivida is a social business developed by Nobel Peace Laureate Muhammad Yunus (www.yunussb.com) and in collaboration with FIFCO (Florida Ice & Co)
Agency: Brandia