To highlight the success of the Pfizer vaccines franchise, Pfizer requested an explainer video that emphasises particular milestones and mergers along the way. With two main characters leading the journey, the video animation purpose is to celebrate and keep the different teams engaged and enthusiastic about their future. It was share across the global network and utilised on virtual symposiums and on their corporate website.
The script and storyboard was the result of distilling sales reports and complex data performance reports provided by Pfizer. The characters were created in a neutral style without too much detail, but with a friendly tone so that they become familiar to all different levels of employees.