Art Direction

Produced by AstraZenca, Roxadustat is a medication for the treatment of anaemia associated with chronic kidney disease (CKD)

For patients suffering from anaemia with CKD, tiredness and exhaustion can make small things like taking a walk or climbing a set of stairs seem massive and daunting. The campaign dramatise and accentuate this experience, suggesting that Roxadustat® can free them from this vulnerable and exhausting state, so that they won't feel small against their daily obstacles.

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