11-Minds: decision maker expertise
11 Minds is a patent-pending platform combining advanced AI with deep human expertise — giving organisations in regulated markets access to specialist knowledge at a scale that hasn't existed before. The challenge wasn't to brand a product. It was to brand a category.
The identity needed to earn immediate trust with one of the most sceptical audiences imaginable: C-suite decision-makers in healthcare and energy who've heard every AI claim going. Authority without arrogance. Innovation without abstraction. Intelligence without coldness.
The result is a brand built to hold its ground in the highest-stakes rooms in business.
"The right minds. In every room. Every time."
Category
Technology
Type of work
Branding
Design
The 11-Minds platform, combines advanced AI with specialist personas built from deep human expertise. It has been created to deepen and formalise our focus on behavioural insight, bringing together rigorous research, behavioural science, and innovation to help organisations better understand people and drive meaningful change.
Agency: 11-London
Design & Art Direction by Mauricio Munoz