Movectro®
Brystol Meyers Squibb
Movectro® is an innovative drug for multiple sclerosis (MS) developed by Merck Serono. A complete campaign and patient branding was created to explain in more simple and easier to relate terms, the definition and treatment of the disease. The non-gender/age specific character became the brand ambassador to bring a sense of warmth and positive outcome of treatment and the impact in patients' daily life. This award winning campaign included several printed pieces, brand guidelines and instructional videos, that were delivered digitally through the website and also as part of the initiation package that patients received.
Movectro®
Brystol Meyers Squibb
Movectro® is an innovative drug for multiple sclerosis (MS) developed by Merck Serono. A complete campaign and patient branding was created to explain in more simple and easier to relate terms, the definition and treatment of the disease. The non-gender/age specific character became the brand ambassador to bring a sense of warmth and positive outcome of treatment and the impact in patients' daily life. This award winning campaign included several printed pieces, brand guidelines and instructional videos, that were delivered digitally through the website and also as part of the initiation package that patients received.
Sustiva™
Brystol Meyers Squibb
Sustiva is an HIV medication developed and produced by Brystol Meyers Squibb. The proposition was to capitalise on the 10yrs of innovative leadership in their sector. The integrated campaign included several promotional adverts and conference materials, brand guidelines and interactive pieces such as apps for the sales force (sales aid) and interactive table tops, as well as printed materials.
Movectro®
Brystol Meyers Squibb
Movectro® is an innovative drug for multiple sclerosis (MS) developed by Merck Serono. A complete campaign and patient branding was created to explain in more simple and easier to relate terms, the definition and treatment of the disease. The non-gender/age specific character became the brand ambassador to bring a sense of warmth and positive outcome of treatment and the impact in patients' daily life. This award winning campaign included several printed pieces, brand guidelines and instructional videos, that were delivered digitally through the website and also as part of the initiation package that patients received.
Directors: Keith Hardy, Mauricio Munoz
Animation by Absolutely Cuckoo
Production by Wilder Films
Banook
Branding
The Banook Group is a leader organisation in the service market for the generation and management of clinical trial data. It provides medical image management for clinical research to academic centres as well as the pharmaceutical, biotech and medical device industries. Throughout the years they have progressively developed and focused their activities around three main areas: cardiac safety, central imaging and endpoint adjudication.
I'm a creative doer
(art direction+design)
I work as freelance creative (AD, DD and CD)
From Costa Rica to London via New York, I have over 20 years of experience working as a senior creative in branding and advertising conceptualising campaigns, creating brand identities, and developing visual language applied through different channels of communication (digital and print).
Having worked with global brands in different sectors including corporate B2B and FMCG with clients such as Amex, Novartis, Merck Serono, Cathay Pacific, Bank of America, Access, Amadeus, Pfizer, Bayer, Motorola, UK Power Network, Burgess Superyachts, to name a few. I enjoy creating relevant contemporary brand experiences, from originating the idea to overseeing the completion and presenting the idea, I am a hands-on creative.
Skills
Brand Identity Design
Brand Strategy
Art Direction
Digital Design
Social Media
Packaging Design
Campaign Design
Editorial & Layout
Awards
PM Awards, London, UK
IPA Awards, London, UK
NYPA Awards, New York, US
Languages
English - Fluent/Professional
Spanish -Native
Experience
Brand Union - UK
Brandia - CR
Cline Davis Mann - UK
Design Motive - UK
Doremus - US
Gotham Inc - US
Grey Healthcare - UK
Jones Knowles Ritchie -UK
McCann - UK
Prophet - UK
PrincipleGlobal - UK
Siegel+Gale - US/UK
Stormbrands - UK
Wunderman - UK
