Movectro®

Brystol Meyers Squibb

Movectro® is an innovative drug for multiple sclerosis (MS) developed by Merck Serono. A complete campaign and patient branding was created to explain in more simple and easier to relate terms, the definition and treatment of the disease. The non-gender/age specific character became the brand ambassador to bring a sense of warmth and positive outcome of treatment and the impact in patients' daily life. This award winning campaign included several printed pieces, brand guidelines and instructional videos, that were delivered digitally through the website and also as part of the initiation package that patients received.

Movectro®

Brystol Meyers Squibb

Movectro® is an innovative drug for multiple sclerosis (MS) developed by Merck Serono. A complete campaign and patient branding was created to explain in more simple and easier to relate terms, the definition and treatment of the disease. The non-gender/age specific character became the brand ambassador to bring a sense of warmth and positive outcome of treatment and the impact in patients' daily life. This award winning campaign included several printed pieces, brand guidelines and instructional videos, that were delivered digitally through the website and also as part of the initiation package that patients received.

Sustiva™

Brystol Meyers Squibb

Sustiva is an HIV medication developed and produced by Brystol Meyers Squibb. The proposition was to capitalise on the 10yrs of innovative leadership in their sector. The integrated campaign included several promotional adverts and conference materials, brand guidelines and interactive pieces such as apps for the sales force (sales aid) and interactive table tops, as well as printed materials.

Movectro®

Brystol Meyers Squibb

Movectro® is an innovative drug for multiple sclerosis (MS) developed by Merck Serono. A complete campaign and patient branding was created to explain in more simple and easier to relate terms, the definition and treatment of the disease. The non-gender/age specific character became the brand ambassador to bring a sense of warmth and positive outcome of treatment and the impact in patients' daily life. This award winning campaign included several printed pieces, brand guidelines and instructional videos, that were delivered digitally through the website and also as part of the initiation package that patients received.

Directors: Keith Hardy, Mauricio Munoz

Animation by Absolutely Cuckoo

Production by Wilder Films

Banook

Branding

The Banook Group is a leader organisation in the service market for the generation and management of clinical trial data. It provides medical image management for clinical research to academic centres as well as the pharmaceutical, biotech and medical device industries. Throughout the years they have progressively developed and focused their activities around three main areas: cardiac safety, central imaging and endpoint adjudication.

Here and there

From Costa Rica to London via New York, I have over 18 years of experience working as a creative in branding
and advertising as an Art Director and Designer, conceptualizing campaigns, creating brand identities,
and developing visual language applied through different channels of communication (digital and print).
I've worked with global brands in different sectors including corporate B2B and FMCG with clients such
as Amex, Novartis, Merck Serono, Cathay Pacific, Bank of America, Access, Amadeus, Pfizer, Bayer, Motorola, UK Power Network, Burgess Superyachts, to name a few.

I enjoy creating relevant contemporary brand experiences, from originating the idea to overseeing the completion and presenting the idea, I am a hands-on creative.

AWARDS

PM Awards, London, UK

IPA Awards, London, UK

NYPA Awards, New York, US

AGENCIES

Brand Union (UK)
Brandia (CR)
CDM (UK)
Design Motive (UK)
Doremus (US)
Gotham Inc (US)
Grey Healthcare (UK)
McCann (UK)
Siegel+Gale (UK) (US)
Wunderman Thompson (UK)

mao.munoz@me.com

+44(0) 7530 668833