Hello — I’m Mauricio, a strategy driven creative  based in London, with over 20 years of experience crafting bold, meaningful brand stories across the globe.

Originally from Costa Rica, my journey has taken me through creative hubs like San Francisco and New York. Along the way, I’ve had the pleasure of collaborating with people and organizations at every scale — from nimble startups to international corporations — helping them define their identity, articulate their purpose, and connect with real people.

My work lives where strategy meets imagination. Whether I’m devising brand foundations, shaping visual systems or guiding campaigns across digital and print, I’m deeply hands-on. I believe a brand isn’t just what you say about yourself — it’s what others experience. So I craft with empathy, rigour, and a sense of delight.

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