AlUla is an area of outstanding natural and historical significance in North-West Saudi Arabia. Work is now underway to transform AlUla into one of the world’s premier destinations for nature, culture and heritage. As part of the creative team I developed brand and marketing communications for RCU, which is the Royal Commission for AlUla, an entity created by the Kingdom of Saudi Arabia to preserve historic sites, develop and stimulate local enterprises and attract global investors transforming the region into a new world-class tourism destination.