The Banook Group is a leader organisation in the service market for the generation and management of clinical trial data. It provides medical image management for clinical research to academic centres as well as the pharmaceutical, biotech and medical device industries. Throughout the years they have progressively developed and focused their activities around three main areas: cardiac safety, central imaging and endpoint adjudication.
The new brand-mark communicates the integration of a diverse offer of services and how Banook excels at delivering them.
Before: the 3 independent brands scenario
After: a cohesive trustworthy voice with hierarchy established