Baycox: Doubling on happiness
Bayer’s Baycox® Iron Injection is a combination therapy that helps protect piglets from coccidiosis and iron deficiency with less handling and stress. Is an effective and convenient option to further improve swine health and management. The campaign was launched successfully in the European market in 2019 surpassing expectations by 50% and has been adopted by all countries with a very positive feedback on an emotional, differentiating campaign
In addition to the promotional video, the main campaign included 4 different profiles that were adopted by the different regions, and a series of unbranded print advertisements that ran in different industry related publications across EU in preparation for the launch in early 2019.