The Happiest Hour:
Wellness drinks

Built at the intersection of wellness, science and modern beverage culture, The Happiest Hour is redefining what functional drinks can feel like. Founded by siblings Tiff and Josh Damon, the brand transforms terpene-infused wellness drinks into an experience that is equal parts uplifting, approachable and emotionally resonant — blending plant-based innovation with the warmth of a lifestyle brand rooted in human connection.

With a voice that feels more like a trusted friend than a health company, The Happiest Hour stands apart through its vibrant optimism, playful personality and mission to make everyday well-being feel accessible, joyful and deeply personal.

• Speculative work