// Art Direction
PM Society Awards 2016
Aimed specifically to the asian community living in the UK. this award winning campaign promotes travel vaccination for a community that according to research feels immune to local disease whether it's because of their heritage or because they frequently travel to the same locations, the reality is that they are just as vulnerable as everyone else, and particularly susceptible to Hepatitis A do to a series of factors hygiene related with the handling of food.
Sanofi Pasteur holds the largest portfolio of travel vaccinations available to protect you against infections such as yellow fever, typhoid and hepatitis A.
The Jalebi is a traditional sweet snack popular in India, Pakistan, Bangladesh and parts of North Africa. It's broadly consumed as an essential item or as a snack, making it the perfect 'vehicle' to engage with 'homesick' expats and their families who are eager to visit their homeland.