Branding, Art Direction
Rock-Limon, is a flavored pale lager produced by FIFCO (Florida Ice & Farm Co) for latin american region. With a crisp refreshing formula that mimics the “michelada” flavor which consists in adding lemon and salt to a lager.
A popular way of drinking light lagers often associated with beach holidays. The new branding intended for a young demographic, has a laid back-cool attitude, budget friendly style, a break in your daily routine that transports you to a sunny holiday moment of joy with friends.
Social media campaign developed by McCann San Jose