The National Investment Strategy of Saudi Arabia


 

The Kingdom of Saudi Arabia under MISA (The Ministry of Investment of Saudi Arabia) needed to announce its National Investment Strategy to the world, this required the development of an engaging, differentiated and relevant suite of campaign assets for activation across multiple channels.
Under the theme of "Unleashing the Growth Potential of KSAl", t
he ambitious National Investment Strategy (NIS) aims to triple current inward investment levels by 2030.

Branding
Social Media

 

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A dynamic and expressive visual language  conveys the campaign's theme: Unleashing the Growth Potential of KSA

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Agency: Prophet
Design & Art Direction by Mauricio Munoz