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GSK: Dentists are back!

// Art Direction
// Copywriting

// Design

What started as  entry proposals for the Ocean Media competition 2021, commissioned by GSK Oral Health, evolved in a copy based OOH campaign.
These series of billboards were designed with the aim to re-establish the connection and gain back the trust between patient and dentist post the COVID 19 pandemic.  The designs leverage the Sensodyne visual language  (
client at the time) while remaining non brand specific with just the endorsement of GSK in partnership with the Oral Health Foundation.

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Additional creative proposals.

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