GSK: Dentists are back!

What started as  entry proposals for the Ocean Media competition 2021, commissioned by GSK Oral Health, evolved in a typographic OOH campaign.
These series of billboards were designed with the aim to re-establish the connection and gain back the trust between patient and dentist post the COVID 19 pandemic.  The designs leverage the Sensodyne visual language  ( client at the time) while remaining non brand specific with just the endorsement of GSK in partnership with the Oral Health Foundation.