AquaMaris
JGL Laboratories
​Aqua Maris is a line of natural products based on Adriatic seawater, designed for everyday use, this thalassotherapy line of products (nose, ear and throat) was developed by JGL laboratories, and launched initially in Croatia and Eastern Europe. The re-branding included logo, packaging, promotional print materials, as well as designing a product line extension, foreseeing new indications. Launched initially in eastern Europe, the re-branding needed to accommodate cyrillic characters as well.
Art Direction | Design
The concept was developed with the proposition “lift the senses” based on the purity of the source and its invigorating qualities. Thanks to the rebranding AquaMaris now positions itself in the health/beauty category in Europe, with a full line extension, hoping to expand its global presence to reach the American market.
