UK Sepsis Trust
I organised and directed a self-initiated pro-bono campaign to raise awareness of this damaging illness, that goes often undetected killing over 44,000 people every year in the UK. Inspired by a film and surprising data, I led a creative team and with the support of the WPP network, we managed to effectively put out an impactful campaign in record time, raising also the profile of the agency and getting recognition in various media publications.
The campaign went live on digital banners and billboards on the M25 and at shopping centres in Birmingham and Westfield Stratford and at Kensington Tube Station.
The amazing results also brought the attention and recognition of the wider WPP network and of some online publications that focus on marketing communications and the creative industry.