Movectro®
Brystol Meyers Squibb
Movectro® is an innovative drug for multiple sclerosis (MS) developed by Merck Serono. A complete campaign and patient branding was created to explain in more simple and easier to relate terms, the definition and treatment of the disease. The non-gender/age specific character became the brand ambassador to bring a sense of warmth and positive outcome of treatment and the impact in patients' daily life. This award winning campaign included several printed pieces, brand guidelines and instructional videos, that were delivered digitally through the website and also as part of the initiation package that patients received.
Movectro®
Brystol Meyers Squibb
Movectro® is an innovative drug for multiple sclerosis (MS) developed by Merck Serono. A complete campaign and patient branding was created to explain in more simple and easier to relate terms, the definition and treatment of the disease. The non-gender/age specific character became the brand ambassador to bring a sense of warmth and positive outcome of treatment and the impact in patients' daily life. This award winning campaign included several printed pieces, brand guidelines and instructional videos, that were delivered digitally through the website and also as part of the initiation package that patients received.
Sustiva™
Brystol Meyers Squibb
Sustiva is an HIV medication developed and produced by Brystol Meyers Squibb. The proposition was to capitalise on the 10yrs of innovative leadership in their sector. The integrated campaign included several promotional adverts and conference materials, brand guidelines and interactive pieces such as apps for the sales force (sales aid) and interactive table tops, as well as printed materials.
Movectro®
Brystol Meyers Squibb
Movectro® is an innovative drug for multiple sclerosis (MS) developed by Merck Serono. A complete campaign and patient branding was created to explain in more simple and easier to relate terms, the definition and treatment of the disease. The non-gender/age specific character became the brand ambassador to bring a sense of warmth and positive outcome of treatment and the impact in patients' daily life. This award winning campaign included several printed pieces, brand guidelines and instructional videos, that were delivered digitally through the website and also as part of the initiation package that patients received.
Directors: Keith Hardy, Mauricio Munoz
Animation by Absolutely Cuckoo
Production by Wilder Films
Banook
Branding
Media
A television family affair
Re-branding proposal for Costa Rica’s TV network channel 7, the family own business is the first independent broadcaster offering a wide variety of programs including news, sports, talk-shows, TV series and films. Channel 7, is the stellar channel of Teletica, the first Costa Rican television company, founded in 1958. It operates Teletica Canal 7, Canal 33, and CableTica.
Art Direction | Design
Based on the concept of “onwards, upwards”, the new on-and-off-screen visual language with a refreshed colour palette, brings a sharp dynamic new look to one of the most respected TV networks in the country with nearly 60 years of existence, under a new motto they are moving forward and keeping up today.
