SIE7E (Canal 7)
// Art Direction
Re-branding proposal for Costa Rica’s TV network channel 7, this family
own business is one of the first independent broadcasters offering a wide variety of programs including news, sports, talk-shows, TV series and films. Channel 7, is the stellar channel of Teletica, the first Costa Rican
television company, founded in 1958. It operates Teletica Canal 7,
Teletica Canal 33, and CableTica.
Based on the concept of “onwards, upwards”, the new on-
and-off-screen visual language with a refreshed colour palette, brings a sharp dynamic new look to one of the most respected TV networks in the country with nearly 60 years of existence, under a new motto they are moving forward and keeping up today.