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For the global launch of the Mars Snacking brand identity, we stepped into the intersection of legacy, space, and culture. Working alongside their team, we translated the division's overarching vision of "inspiring moments of everyday happiness" into an immersive, physical campus experience. We designed an environmental graphic toolkit that transforms standard workspace walls into vibrant, tactile touchpoints rooted in their core values: sparkling delight, nurturing wellbeing, and revitalizing the planet. By layering bold geometric shapes with precise, full-wall color matching, we turned collaborative hubs into seamless brand expressions—proving that a well-crafted environment doesn't just honor a brand's ethos, it makes it a space people want to live and create in.

Category

FMCG/Corporate

Type of work

Branding

Design
 

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The bold graphic-led umbrella of "inspiring moments of everyday happiness" is meant to unify and bring a sense of pride and joy to this Mars division.

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Agency: Jones Knowles Ritchie. jkrglobal.com
Design & Art Direction by Mauricio Munoz

+44 (0)7530 668833  |   London, United Kingdom  |  mao.munoz@me.com

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