Brystol Meyers Squibb
Sustiva is an HIV medication developed and produced by Brystol Meyers Squibb (BMS). The proposition was to capitalise on the 10yrs of innovative leadership in their sector. The integrated campaign included promotional adverts and interactive conference materials, pre-launch app, complete brand guidelines and sales force materials, such as training apps and engagement digital films as well as printed materials.
The epic landscape imagery against the small individual illustrates the enormity of this disease area and the enduring hope that Sustiva gives to its patients
Creative Director: Keith Hardy
Art Director: Mauricio Munoz
Photography: Jeremy Matthews