Brystol Meyers Squibb

Sustiva is an HIV medication developed and produced by Brystol Meyers Squibb (BMS). The proposition was to capitalise on the 10yrs of innovative leadership in their sector. The integrated campaign included promotional adverts and interactive conference materials, pre-launch app, complete brand guidelines and sales force materials, such as training apps and engagement digital films as well as printed materials.

Show More

The epic landscape imagery against the small individual illustrates the enormity of this disease area and the enduring hope that Sustiva gives to its patients

Show More
Show More

Creative Director: Keith Hardy
Art Director: Mauricio Munoz

Photography: Jeremy Matthews

© 2020 by All Rights Reserved. No part of this website may be reproduced or transmitted without Mauricio Munoz express consent.