// Creative Direction
Suwoh is a non-profit organization focused on palliative care. It’s mission
is to demystify death, by educating and offering support to palliative patients and relatives as well as acting as a resource centre for caregivers.
A complete brand architecture was developed, creating a proper structure and brand positioning with a compelling visual identity.
Within it’s website a special section was developed, called “mi suwoh”, a community space created for patients to communicate and express themselves with fellow patients, the bond created among them becomes an unique way of therapy that no health care professional can provide.