Movectro®
Brystol Meyers Squibb
Movectro® is an innovative drug for multiple sclerosis (MS) developed by Merck Serono. A complete campaign and patient branding was created to explain in more simple and easier to relate terms, the definition and treatment of the disease. The non-gender/age specific character became the brand ambassador to bring a sense of warmth and positive outcome of treatment and the impact in patients' daily life. This award winning campaign included several printed pieces, brand guidelines and instructional videos, that were delivered digitally through the website and also as part of the initiation package that patients received.
Movectro®
Brystol Meyers Squibb
Movectro® is an innovative drug for multiple sclerosis (MS) developed by Merck Serono. A complete campaign and patient branding was created to explain in more simple and easier to relate terms, the definition and treatment of the disease. The non-gender/age specific character became the brand ambassador to bring a sense of warmth and positive outcome of treatment and the impact in patients' daily life. This award winning campaign included several printed pieces, brand guidelines and instructional videos, that were delivered digitally through the website and also as part of the initiation package that patients received.
Sustiva™
Brystol Meyers Squibb
Sustiva is an HIV medication developed and produced by Brystol Meyers Squibb. The proposition was to capitalise on the 10yrs of innovative leadership in their sector. The integrated campaign included several promotional adverts and conference materials, brand guidelines and interactive pieces such as apps for the sales force (sales aid) and interactive table tops, as well as printed materials.
Movectro®
Brystol Meyers Squibb
Movectro® is an innovative drug for multiple sclerosis (MS) developed by Merck Serono. A complete campaign and patient branding was created to explain in more simple and easier to relate terms, the definition and treatment of the disease. The non-gender/age specific character became the brand ambassador to bring a sense of warmth and positive outcome of treatment and the impact in patients' daily life. This award winning campaign included several printed pieces, brand guidelines and instructional videos, that were delivered digitally through the website and also as part of the initiation package that patients received.
Directors: Keith Hardy, Mauricio Munoz
Animation by Absolutely Cuckoo
Production by Wilder Films
Banook
Branding
Design, Art Direction
Design and development of KV and concept for the first global congress for AB-Inbev: "BEESNESS" (Brazil 2022) And several assets for BEESNESS;
a digital platform where small and medium-sized retailers can browse products, place orders, earn rewards, arrange deliveries, manage invoices, and access business insights all from one place. BEESNESS is one of the largest business-to-business (B2B) ecommerce platforms in the world with 1.5 million active users each month. https://www.bees.com/
