Category
B2B
Type of work
Branding
Design
Website
BEES is AB InBev's B2B ecommerce platform — and one of the largest of its kind in the world. With 1.5 million active users every month, it gives small and medium-sized retailers a single place to browse products, place orders, earn rewards, arrange deliveries, manage invoices and access business insights. In short: it runs the supply chain for an enormous slice of the global drinks industry.
Working at JKR Global, I led the design and art direction of the key visual concept and brand assets for BEESNESS — AB InBev's first-ever global congress, held in Brazil in 2022 — as well as a suite of platform assets bringing the BEES brand to life across digital touchpoints.
A system of isometric pictograms was developed to communicate the platform's tools and features with clarity and character — later animated to guide users through the BEES ecosystem with warmth and precision. The visual language needed to feel modern and accessible for millions of everyday retailers, while carrying the confidence of one of the world's biggest consumer goods companies behind it.
