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Smaller projects 

60Love, Nike

Proposal | Wellness

It is scientifically proven that, physical activity can lower the risk of heart disease, stroke, type 2 diabetes, some cancers, and dementia; it can also improve thinking skills and brain function, so what's not to love? This empowering social media campaign aims to focus on the benefits of connecting not only with sport but with one another, specially in an often forgotten demographic, that still has a lot to say and live.

MARS, Snacking Division

Art Direction | Design | Copywriting

Internal branding concept and development for the Snacking division of MARS, under the proposition of "inspiring moments of everyday happiness". The 1/4 circle shape is representative of the 4 divisions of MARS: Edge, Petcare, Food and MARS Wrigley's.

Agency: Jones Knowles Ritchie. jkrglobal.com

Pedigree, e-commerce

Art Direction | Design

E-commerce and social media campaign for Pedigree US. Each frame was later properly animated with kinetic typography. The system provides the flexibility to deploy in either static or animated form.

Agency: Jones Knowles Ritchie. jkrglobal.com

branston.jpg

Branston Pickle

Proposal | Packaging

A British staple redefine. Branston Pickle, re-branding proposal. Elevating the perception of this traditional product while respecting it's heritage, this modern design twist could allow Branston to venture into new markets and even increase their range of products with a new more vivid and simple visual identity.

Picture on the left, original current label on the market.

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