Movectro®
Brystol Meyers Squibb
Movectro® is an innovative drug for multiple sclerosis (MS) developed by Merck Serono. A complete campaign and patient branding was created to explain in more simple and easier to relate terms, the definition and treatment of the disease. The non-gender/age specific character became the brand ambassador to bring a sense of warmth and positive outcome of treatment and the impact in patients' daily life. This award winning campaign included several printed pieces, brand guidelines and instructional videos, that were delivered digitally through the website and also as part of the initiation package that patients received.
Movectro®
Brystol Meyers Squibb
Movectro® is an innovative drug for multiple sclerosis (MS) developed by Merck Serono. A complete campaign and patient branding was created to explain in more simple and easier to relate terms, the definition and treatment of the disease. The non-gender/age specific character became the brand ambassador to bring a sense of warmth and positive outcome of treatment and the impact in patients' daily life. This award winning campaign included several printed pieces, brand guidelines and instructional videos, that were delivered digitally through the website and also as part of the initiation package that patients received.
Sustiva™
Brystol Meyers Squibb
Sustiva is an HIV medication developed and produced by Brystol Meyers Squibb. The proposition was to capitalise on the 10yrs of innovative leadership in their sector. The integrated campaign included several promotional adverts and conference materials, brand guidelines and interactive pieces such as apps for the sales force (sales aid) and interactive table tops, as well as printed materials.
Movectro®
Brystol Meyers Squibb
Movectro® is an innovative drug for multiple sclerosis (MS) developed by Merck Serono. A complete campaign and patient branding was created to explain in more simple and easier to relate terms, the definition and treatment of the disease. The non-gender/age specific character became the brand ambassador to bring a sense of warmth and positive outcome of treatment and the impact in patients' daily life. This award winning campaign included several printed pieces, brand guidelines and instructional videos, that were delivered digitally through the website and also as part of the initiation package that patients received.
Directors: Keith Hardy, Mauricio Munoz
Animation by Absolutely Cuckoo
Production by Wilder Films
Banook
Branding
Smaller projects
60Love, Nike
Proposal | Wellness
It is scientifically proven that, physical activity can lower the risk of heart disease, stroke, type 2 diabetes, some cancers, and dementia; it can also improve thinking skills and brain function, so what's not to love? This empowering social media campaign aims to focus on the benefits of connecting not only with sport but with one another, specially in an often forgotten demographic, that still has a lot to say and live.
MARS, Snacking Division
Art Direction | Design | Copywriting
Internal branding concept and development for the Snacking division of MARS, under the proposition of "inspiring moments of everyday happiness". The 1/4 circle shape is representative of the 4 divisions of MARS: Edge, Petcare, Food and MARS Wrigley's.
Agency: Jones Knowles Ritchie. jkrglobal.com
Pedigree, e-commerce
Art Direction | Design
E-commerce and social media campaign for Pedigree US. Each frame was later properly animated with kinetic typography. The system provides the flexibility to deploy in either static or animated form.
Agency: Jones Knowles Ritchie. jkrglobal.com
Branston Pickle
Proposal | Packaging
A British staple redefine. Branston Pickle, re-branding proposal. Elevating the perception of this traditional product while respecting it's heritage, this modern design twist could allow Branston to venture into new markets and even increase their range of products with a new more vivid and simple visual identity.
Picture on the left, original current label on the market.