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Smaller projects 


Art Direction | Design

I was commissioned by JKR to create the key visual and concept for the first global congress for AB-Inbev BEESNESS that took place in Brazil 2022.

BEESNESS is a digital platform and app where small and medium-sized retailers can browse products, place orders, earn rewards, arrange deliveries, manage invoices, and access business insights all from one place. BEESNESS is one of the largest business-to-business (B2B) ecommerce platforms in the world with 1.5 million active users each month


Mars, Inc.
Snacking Division

Internal branding concept and development for the Snacking division of MARS, under the proposition of "inspiring moments of everyday happiness". The 1/4 circle shape is representative of the 4 divisions of MARS: Edge, Petcare, Food and MARS Wrigley's.

Agency: Jones Knowles Ritchie.

Art Direction | Design | Copywriting



Part of an e-commerce and social campaign for Pedigree US. Each frame was later properly animated with kinetic typography. The system provides the flexibility to deploy in either static or animated form.

Agency: Jones Knowles Ritchie.

Art Direction | Design

Branston Pickle


A British staple redefine. Branston Pickle, re-branding proposal. Elevating the perception of this traditional product while respecting it's heritage, this modern design twist could allow Branston to venture into new markets and even increase their range of products with a new more vivid and simple visual identity.

Picture on the left, original current label on the market.

Pfizer, vaccines franchise

To highlight the success of the Pfizer vaccines franchise, Pfizer requested an explainer video that emphasises particular milestones and mergers along the way. With two main characters leading the journey, the video animation purpose is to celebrate and keep the different teams engaged and enthusiastic about their future. It was share across the global network and utilised on virtual symposiums and on their corporate website.

Art Direction 

MyStart Project

Art Direction | Design

I was commissioned for the rebranding of My Start, an educational arts project based in the UK and founded in 2011 with the purpose of tackling the subject of conflict and displacement through youth programmes focused on art and film. MyStart currently benefits young people living in Kakuma refugee camp, Kenya.

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