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Smaller projects 

Mars, Inc.
Snacking Division

Internal branding concept and development for the Snacking division of MARS, under the proposition of "inspiring moments of everyday happiness". The 1/4 circle shape is representative of the 4 divisions of MARS: Edge, Petcare, Food and MARS Wrigley's.

Agency: Jones Knowles Ritchie.

Art Direction | Design | Copywriting



E-commerce and social media campaign for Pedigree US. Each frame was later properly animated with kinetic typography. The system provides the flexibility to deploy in either static or animated form.

Agency: Jones Knowles Ritchie.

Art Direction | Design

Branston Pickle


A British staple redefine. Branston Pickle, re-branding proposal. Elevating the perception of this traditional product while respecting it's heritage, this modern design twist could allow Branston to venture into new markets and even increase their range of products with a new more vivid and simple visual identity.

Picture on the left, original current label on the market.

MyStart Project

Art Direction | Design

I was commissioned for the rebranding of My Start, an educational arts project based in the UK and founded in 2011 with the purpose of tackling the subject of conflict and displacement through youth programmes focused on art and film. MyStart currently benefits young people living in Kakuma refugee camp, Kenya.

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