Movectro®
Brystol Meyers Squibb
Movectro® is an innovative drug for multiple sclerosis (MS) developed by Merck Serono. A complete campaign and patient branding was created to explain in more simple and easier to relate terms, the definition and treatment of the disease. The non-gender/age specific character became the brand ambassador to bring a sense of warmth and positive outcome of treatment and the impact in patients' daily life. This award winning campaign included several printed pieces, brand guidelines and instructional videos, that were delivered digitally through the website and also as part of the initiation package that patients received.
Movectro®
Brystol Meyers Squibb
Movectro® is an innovative drug for multiple sclerosis (MS) developed by Merck Serono. A complete campaign and patient branding was created to explain in more simple and easier to relate terms, the definition and treatment of the disease. The non-gender/age specific character became the brand ambassador to bring a sense of warmth and positive outcome of treatment and the impact in patients' daily life. This award winning campaign included several printed pieces, brand guidelines and instructional videos, that were delivered digitally through the website and also as part of the initiation package that patients received.
Sustiva™
Brystol Meyers Squibb
Sustiva is an HIV medication developed and produced by Brystol Meyers Squibb. The proposition was to capitalise on the 10yrs of innovative leadership in their sector. The integrated campaign included several promotional adverts and conference materials, brand guidelines and interactive pieces such as apps for the sales force (sales aid) and interactive table tops, as well as printed materials.
Movectro®
Brystol Meyers Squibb
Movectro® is an innovative drug for multiple sclerosis (MS) developed by Merck Serono. A complete campaign and patient branding was created to explain in more simple and easier to relate terms, the definition and treatment of the disease. The non-gender/age specific character became the brand ambassador to bring a sense of warmth and positive outcome of treatment and the impact in patients' daily life. This award winning campaign included several printed pieces, brand guidelines and instructional videos, that were delivered digitally through the website and also as part of the initiation package that patients received.
Directors: Keith Hardy, Mauricio Munoz
Animation by Absolutely Cuckoo
Production by Wilder Films
Banook
Branding
Smaller projects
BEESNESS by AB InBev
Art Direction | Design
I was commissioned by JKR to create the key visual and concept for the first global congress for AB-Inbev BEESNESS that took place in Brazil 2022.
BEESNESS is a digital platform and app where small and medium-sized retailers can browse products, place orders, earn rewards, arrange deliveries, manage invoices, and access business insights all from one place. BEESNESS is one of the largest business-to-business (B2B) ecommerce platforms in the world with 1.5 million active users each month
Mars, Inc.
Snacking Division
Internal branding concept and development for the Snacking division of MARS, under the proposition of "inspiring moments of everyday happiness". The 1/4 circle shape is representative of the 4 divisions of MARS: Edge, Petcare, Food and MARS Wrigley's.
Agency: Jones Knowles Ritchie.
Art Direction | Design | Copywriting
Pedigree
e-commerce
Part of an e-commerce and social campaign for Pedigree US. Each frame was later properly animated with kinetic typography. The system provides the flexibility to deploy in either static or animated form.
Agency: Jones Knowles Ritchie.
Art Direction | Design
Branston Pickle
Proposal
A British staple redefine. Branston Pickle, re-branding proposal. Elevating the perception of this traditional product while respecting it's heritage, this modern design twist could allow Branston to venture into new markets and even increase their range of products with a new more vivid and simple visual identity.
Picture on the left, original current label on the market.
Pfizer, vaccines franchise
To highlight the success of the Pfizer vaccines franchise, Pfizer requested an explainer video that emphasises particular milestones and mergers along the way. With two main characters leading the journey, the video animation purpose is to celebrate and keep the different teams engaged and enthusiastic about their future. It was share across the global network and utilised on virtual symposiums and on their corporate website.
Art Direction
MyStart Project
Art Direction | Design
I was commissioned for the rebranding of My Start, an educational arts project based in the UK and founded in 2011 with the purpose of tackling the subject of conflict and displacement through youth programmes focused on art and film. MyStart currently benefits young people living in Kakuma refugee camp, Kenya.