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Retail visual identity

Chase merchandising reimagined

With the aim to create and inspire an environment where customers can easily engage and take in the right message at the right time.  Understanding the communication priorities, visibility of content at each point of interaction across the customer journey is key. A monumental task to be implemented across +4,000 branches across the U.S. creating a cohesive retail banking experience in every location.

The new retail visual identity reinforces the Chase brand, while flexing for a variety of formats, fixtures and messages.

Art Direction | Design | Copywriting

The core global brand assets were kept, including a forgotten secondary palette, The mix of weights of the existing typography, injects dynamism to any layout.




Agency: Principle Global
Design & Art Direction by Mauricio Munoz

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