Despar:
The Value of Choice

I was part of a team providing design support on multiple assets for the rebranding for Despar, a dutch multinational retailer.
The rebranding was conducted by Stormbrands, and it shifted Despar from a traditional ‘price driven’ positioning to a new ‘value added’ purpose, under a new platform: ‘The Value of Choice’; with a new design system which brought iconicity back into brand through its expressive use of the fir tree and ‘three bar’ assets - all supported by a verbal identity that reinforced the richness and varied nature of choice.