Movectro®
Brystol Meyers Squibb
Movectro® is an innovative drug for multiple sclerosis (MS) developed by Merck Serono. A complete campaign and patient branding was created to explain in more simple and easier to relate terms, the definition and treatment of the disease. The non-gender/age specific character became the brand ambassador to bring a sense of warmth and positive outcome of treatment and the impact in patients' daily life. This award winning campaign included several printed pieces, brand guidelines and instructional videos, that were delivered digitally through the website and also as part of the initiation package that patients received.
Movectro®
Brystol Meyers Squibb
Movectro® is an innovative drug for multiple sclerosis (MS) developed by Merck Serono. A complete campaign and patient branding was created to explain in more simple and easier to relate terms, the definition and treatment of the disease. The non-gender/age specific character became the brand ambassador to bring a sense of warmth and positive outcome of treatment and the impact in patients' daily life. This award winning campaign included several printed pieces, brand guidelines and instructional videos, that were delivered digitally through the website and also as part of the initiation package that patients received.
Sustiva™
Brystol Meyers Squibb
Sustiva is an HIV medication developed and produced by Brystol Meyers Squibb. The proposition was to capitalise on the 10yrs of innovative leadership in their sector. The integrated campaign included several promotional adverts and conference materials, brand guidelines and interactive pieces such as apps for the sales force (sales aid) and interactive table tops, as well as printed materials.
Movectro®
Brystol Meyers Squibb
Movectro® is an innovative drug for multiple sclerosis (MS) developed by Merck Serono. A complete campaign and patient branding was created to explain in more simple and easier to relate terms, the definition and treatment of the disease. The non-gender/age specific character became the brand ambassador to bring a sense of warmth and positive outcome of treatment and the impact in patients' daily life. This award winning campaign included several printed pieces, brand guidelines and instructional videos, that were delivered digitally through the website and also as part of the initiation package that patients received.
Directors: Keith Hardy, Mauricio Munoz
Animation by Absolutely Cuckoo
Production by Wilder Films
Banook
Branding
Arts & Entertainment
Ithra Downtown:
The winter season of cultural activities
Situated in Dharan, Saudi Arabia, Ithra is the King Abdulaziz Center for World Culture, an all-purpose cultural hub. I conceptualised and created, along with a team of designers, the winter season campaign, under the concept of 'downtown'. The project consisted in creating an identity and visual system for the winter season that spans from January to June, the hub hosts multiple activities from outdoor cinema to interactive art installations, workshops, food market and a bazaar attracting the local and the international community of expats in the region.
Art Direction | Design
A flexible framework allowing multiple combinations of graphic expressions and imagery
The project consisted of two stages, on the pre-launch stage, the framework developed, was a flat graphic based inspired by urban graphics and signage, such as zebra crossings and transit signs. Three different base patterns were created for a flexible system that allows the inclusion of imagery and the emotive expressions that resonates with a bilingual audience. All combined with a rich colour palette provides a great number of combinations.
PHASE II
The Downtown Districts, represent
the activities on offer
The next stage, launch stage, features a series of isometric 3D style illustrations, also under the theme "downtown", these 'districts' as we called them, represent the different activities on offer, in static and video form, the illustrations were applied to an integrated campaign, particularly active on social media. Although a bilingual campaign, the emphasis across all communications is arabic, as it is the native language
