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Building a
media legacy:
Qatar Media City
Category
Media
​
Type of work
Branding
Design
Qatar Media City is a new hub for creativity and innovation, situated as the name indicates, in Qatar. Qatar Media City wanted to position itself as an ecosystem where creatives can explore, redefine, and innovate the future of media and technology. The brand identity needed to reflect the cultural heritage as well as the striving innovation and growth potential of the region. An extensive social media campaign was created for its launch in addition to some ATL and print communications.
The brand balances a future driven society ambition with traditional values keeping it "Qatari at heart", creating a progressive, multi-cultural tech hub open to the world.
1/5
Agency: Prophet
Design & Art Direction by Mauricio Munoz
Creative Direction by Clive Rohald
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