alula-banner.png

Royal Commission for AlUla

Branding

Art Direction

AlUla is an area of outstanding natural and historical significance in North-West Saudi Arabia. Work is now underway to transform AlUla into one of the world’s premier destinations for nature, culture and heritage.

I was part of the creative team working on the brand development and marketing communications for RCU, which is the Royal Commission for AlUla, an entity created by the Kingdom of Saudi Arabia to preserve historic sites, develop and stimulate local enterprises and attract global investors transforming the region into a new  world-class tourism destination.

My role consisted in art direction and design.
 

Perspective Screens_alula.jpg
social_alula.png

Inspired by the striking and historic landscape, the flexible framework was rolled out across social media as well as print corporate communications

rcu-card02.png
rcu-card01.png
rcu-social02.png
rcu-social01.png
lenticular_alula.png
wayfinding-alula.png
Design & Art Direction by Mauricio Munoz, Paul Crump, Claire Parsons
Video Production by Irresistible Studios