Royal Commission for AlUla
Branding, Design
Agency: Prophet

AlUla is an area of outstanding natural and historical significance in North-West Saudi Arabia. Work is now underway to transform AlUla into one of the world’s premier destinations for nature, culture and heritage.

I was part of the creative team working on the brand development and marketing communications for RCU, which is the Royal Commission for AlUla, an entity created by the Kingdom of Saudi Arabia to preserve historic sites, develop and stimulate local enterprises and attract global investors transforming the region into a new  world-class tourism destination.

My role consisted in art direction and design.

Perspective Screens_alula.jpg

The flexible framework was rolled across social media and print communications

Design & Art Direction by Mauricio Munoz, Paul Crump, Claire Parsons
Video Production by Irresistible Studios