top of page

AlUla: An exiting new destination of nature, culture and heritage

Branding, Art Direction

AlUla is an area of outstanding natural and historical significance in North-West Saudi Arabia. Work is now underway to transform AlUla into one of the world’s premier destinations for nature, culture and heritage. As part of the creative team I developed brand and marketing communications for RCU, which is the Royal Commission for AlUla, an entity created by the Kingdom of Saudi Arabia to preserve historic sites, develop and stimulate local enterprises and attract global investors transforming the region into a new world-class tourism destination.

Perspective Screens_alula.jpg

Inspired by the striking and historic landscape, the flexible framework was rolled out across social media as well as print corporate communications

Design & Art Direction by Mauricio Munoz, Paul Crump, Claire Parsons
Video Production by Irresistible Studios
bottom of page