Movectro®
Brystol Meyers Squibb
Movectro® is an innovative drug for multiple sclerosis (MS) developed by Merck Serono. A complete campaign and patient branding was created to explain in more simple and easier to relate terms, the definition and treatment of the disease. The non-gender/age specific character became the brand ambassador to bring a sense of warmth and positive outcome of treatment and the impact in patients' daily life. This award winning campaign included several printed pieces, brand guidelines and instructional videos, that were delivered digitally through the website and also as part of the initiation package that patients received.
Movectro®
Brystol Meyers Squibb
Movectro® is an innovative drug for multiple sclerosis (MS) developed by Merck Serono. A complete campaign and patient branding was created to explain in more simple and easier to relate terms, the definition and treatment of the disease. The non-gender/age specific character became the brand ambassador to bring a sense of warmth and positive outcome of treatment and the impact in patients' daily life. This award winning campaign included several printed pieces, brand guidelines and instructional videos, that were delivered digitally through the website and also as part of the initiation package that patients received.
Sustiva™
Brystol Meyers Squibb
Sustiva is an HIV medication developed and produced by Brystol Meyers Squibb. The proposition was to capitalise on the 10yrs of innovative leadership in their sector. The integrated campaign included several promotional adverts and conference materials, brand guidelines and interactive pieces such as apps for the sales force (sales aid) and interactive table tops, as well as printed materials.
Movectro®
Brystol Meyers Squibb
Movectro® is an innovative drug for multiple sclerosis (MS) developed by Merck Serono. A complete campaign and patient branding was created to explain in more simple and easier to relate terms, the definition and treatment of the disease. The non-gender/age specific character became the brand ambassador to bring a sense of warmth and positive outcome of treatment and the impact in patients' daily life. This award winning campaign included several printed pieces, brand guidelines and instructional videos, that were delivered digitally through the website and also as part of the initiation package that patients received.
Directors: Keith Hardy, Mauricio Munoz
Animation by Absolutely Cuckoo
Production by Wilder Films
Banook
Branding
Technology. Wellness
Sync, defining digital wellbeing
Ithra is an all-purpose cultural hub situated in Saudi Arabia. As a contractor my task was to conceptualised and created the visual identity for their Digital Wellbeing Programme, called "Sync", which aims to educate the audience in how to build and find a healthier balance with our digital life through a series of workshops, masterclasses and live events online and on-site. The concept was inspired by a 'synching' graphic present on a vast majority of our digital outlets: laptops, smartphones, tablets.
Art Direction | Design | Copywriting
Online and offline, Sync aims to promote and educate on how to have a positive, balanced digital experience
The "Sync" campaign programme falls under the 'sub-brand' category of Ithra, in which the programme "Sync" can have it's own identity but within the parameters of the Ithra branding.
The main vehicle of expression is, of course, digital for what we created a series of digital templates fully customisable for different social media platforms. Additionally, print materials and branded giveaways were created to extend the programme exposure beyond screens.
